The Reputation Protocol and DAO
for the 100 million freelancing talent.
Crowdsale is now live!
The $1,500 billion market for work and expertise on demand is evolving at a fast pace, now with more than 100 million freelancing Talent engaged by companies around the world who are looking for business agility.
Talao is the first decentralized protocol and marketplace enabling companies to mobilize the best Talent in the major industrial and technological sectors.
Because the best talent take years to build their reputation, the TALAO token gives them the means to certify their experience and regain possession of their reputation.
Because the best talent owe their success only to their work and their skills, Talao builds a model
without middlemen and commission.
Because the best talent thrive in an environment where they feel confident, Talao gives them the keys to the governance of the platform in a transparent and fair way.
Welcome to Talao, the Future of Work.
Talao introduces a unique way for talent to own their professional reputation data thanks to a secured digital vault storing certificates on the blockchain.
With Talao, Freelancing Talent own their professional reputation, not the platforms. Sharing plans with agents are also available, allowing job boards and other marketplaces to use this unique feature.
100% on the blockchain, 100% own by Talent. Only usable with the TALAO token. Any Marketplace. Any job board. Anywhere.
Talao is the first international and fully decentralized organization managed by Talent. The Talao reputation system is designed to enforce professionalism and fairness in the ecosystem. It includes client satisfaction and community contribution. The Talao decision making system is made up of smart contracts to propose, vote and finally to change data used by the marketplace, the Reputation Vault and the DAO itself. All decisions are supported by Talent reputation.
From escrow to payment, the marketplace uses Ethereum smart contracts. There are no middlemen and 0% fees taken by the platform. The marketplace business model is a Freemium model with feature prices set by Talent communities.
The TALAO token is a utility token and ERC20 compliant. It is needed to access marketplace services, DAO functionalities and to manage a personal Reputation Vault.
It has 2 types of usage.
Tokens are either stacked as deposits (protocol stacking function written in the token smart contract) or transferred from client wallets to talents’ or community wallets (protocol transactional function).
Although it is incorporated as a company, Talao is not structured to distribute profits to its shareholders. If anything, profits are to be reinvested in the company to finance its future development. Company articles of association are public and a copy is uploaded to IPFS. The DAO voting process is a public smart contract too. As provided by Talao’s articles of association, the Board is composed of members who are appointed by the founders and DAO communities.
When fixed price contracts are paid with tokens and signed between
Talent and clients, funds are escrowed.
In case of conflict, a reputation based tribunal will settle the issue.
Payments can be made in fiat or with
crypto-currencies. This makes the platform
adoption quick and easy and functionalities
closer to the needs of client and talent.
go to market strategy
The go to market strategy is focused on ensuring quick and optimal adoption of the TALAO token from very specific communities. The Talao marketplace has client and talent as users, and the entire approach to success centres on the concept of a “virtuous cycle.” Satisfied clients attract more clients, mostly through word of mouth.
The best talent attract clients. Our conviction is that a new network effect boosted with tokens has
to be at the heart of the go to market strategy. The opportunity to incentivise early adopters with
TALAO tokens and to develop an efficient go to market strategy is a key driver.
The Talao Ambassador Program for Influencer is designed to offer a token package and a marketing
campaign in exchange for community development and management. The Talao Ambassador
Program for business acquisition is a token with 10% bonus for the first 6 months’ revenues brought
to the marketplace by one Talent with a Reputation Vault opening.
For clients the go to market roadmap is to propose private freelancing marketplaces. These marketplaces have customers’ specifications for web design, login process, confidentiality, data management and contractualization.
go to market strategy talent side
Focus on particular Talent markets: Focus on markets where skilled freelancers are rare. Talao has already opened communities to Aerospace & Defence, Greentech & Energy, Open Source Committers, Blockchain & Cryptocurrencies, Robotics, Legal Services, AI & Data Science, Security Consultants, Marketing Services, DevOps and Full stack developers
Identify community influencers and engage them to use Talao with Ambassador programs: Propose
the best known influencers to drive communities and influence within the DAO. Propose medium to high amount of token allocation.
Deploy Ambassador programs for business acquisition: Propose TALAO tokens to Talent who bring their clients and business to the Talao marketplace. Propose low amount of token allocation.
go to market strategy client side
Propose Private freelancing marketplace to large customers: Private freelancing marketplaces have customers’ specifications for web design, login process, confidentiality and data management (White label or Talao branding).
Propose marketing campaigns to key players for talent acquisition: Marketing campaigns include prepaid content, institutional communication and press relations.
The Talao project should be considered firstly as a mixed centralized/decentralized then ultimately a fully decentralized, public and secured platform. The initial eMindhub environment is based on an open source CMS and SGBD. Artificial Intelligent algorithms are coded with native language and executed on a remote server. Launched in 2015, the eMindHub marketplace is currently in production. The Talao target architecture is a set of Ethereum blockchain Dapps based on smart contracts possibly associated with off-chain data and off-chain programs. Off-chain data and programs are then indestructible and tamperproof to reach DAO standards. The technical framework includes open source projects like DAOstack, OpenZeppelin, Blockcerts, IPFS, BigchainDB.
Ethereum smart contracts are non-censorable programs that live on Ethereum blockchain and have their executable code and internal states, including storage for variable values, Ether and dApp token balance. Ethereum smart contract can solve a number of data management problems. It provides a distributed and permanent record of transactions that can be encrypted to provide access to users, and new transactions are added and verified according to protocols that ensure consensus.
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